Get found. Get the call. Book the job.
Retrofit Connect builds and manages the websites, local search, Google Business Profiles, advertising and follow-up systems that turn local searches into booked work. Every piece is planned around how your customers find you, choose you and pay you.
- HVAC
- Plumbing
- Electrical
- Roofing
- Contractors
- Cleaning
- Landscaping
- Tree service
- Moving
- Junk removal
Most marketing problems are connection problems.
Customers need to find you, understand what you do, see reasons to trust you and take the next step. Then your business needs a dependable way to respond, quote, schedule the work and follow up. A weak link anywhere limits the value of everything else.
Ads bring in enquiries that nobody answers in time.
Call routing, missed-call handling and a CRM pipeline are in place before a campaign goes live.
A professional website gets little relevant traffic.
Local SEO and service pages built around what nearby customers search for, in the areas you actually serve.
A strong Google profile sends people into a confusing booking process.
Estimate forms, booking options and confirmations that match how your work is sold.
Good work goes undocumented because nobody asked for the review.
A routine for review requests, project photos and before-and-after examples after every completed job.
Every job travels the same line. Find the weak link.
Select a step to see what customers need there and what we put in place. Then break it, and see what happens to everything after it.
Response
A quick answer from someone who knows what happens next.
Call routing, missed-call handling, a CRM that records every enquiry, notifications, callback tasks and response templates.
Enquiries you paid for go cold in a voicemail box or an inbox, and the customer books whoever answered first.
One foundation, built in layers.
We start with the layers your business is missing and add the rest as it grows. Nothing is sold on its own, because each piece depends on the ones beneath it.
Expand demand
Add channels and repeat business once the foundation can convert them.
Win the work
Every enquiry has a place to go and someone responsible for the next action.
Be the obvious choice
Visible where local customers look, and credible when they arrive.
Websites
Built for phones first, around the information customers need to decide.
Local SEO
Pages and fixes for the services and areas you genuinely serve.
Google Business Profile
Accurate setup and ongoing management for search and Maps.
Reviews & proof of work
Honest reviews, project photos and case studies, kept current.
Know what to fix first
A practical order of work that fits your budget and capacity.
Ready for the phone to ring before we make it ring.
Four phases, in this order. Each one makes the next worth paying for.
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Understand the business and set priorities
Your services, customers, locations, current assets and capacity. What is already working, and what stops a customer from finding you, trusting you or booking.
ResultA practical scope and order of work.
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Establish the core systems
Website, Google profile, local SEO, contact details, enquiry capture and the response process. Tracking starts here, so there is a baseline.
ResultReady to handle enquiries the day marketing produces them.
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Build visibility and expand demand
Local search, reviews and proof of work, then suitable lead generation. Paid advertising comes in when the foundation and budget support it.
ResultA focused start you can judge on lead quality.
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Improve what works and support growth
Review the journey from enquiry to completed job, fix weak points, and expand into new services, areas or budgets as capacity allows.
ResultDecisions based on your own customer data.
When do ads start?
Once you have a clear offer, a page that converts, accurate business details, a working response process and tracking. SEO is already underway by then, and rankings don't need to reach a particular position first.
Built for the trades.
- HVAC
- Plumbers
- Electricians
- Roofers
- General contractors
- Cleaners
- Landscapers
- Tree service
- Movers
- Junk removal
The same approach adapts to automotive shops, fitness businesses and professional service firms. The service mix depends on how your customers search, compare, enquire and buy.
Wherever you're starting from
- Preparing for your first customers
- Improving an established business
- Adding a service
- Entering a new area
- Looking for more dependable work
Straight answers, and assets in your name.
You own everything.
Your domain, business profiles, advertising accounts and customer records stay in your name. We use the access the work requires and document how the systems fit together.
Expectations tied to your market.
We don't promise rankings or lead volumes. Results depend on your starting point, competition and location, so we set milestones and measure progress through visibility and customer activity.
Reporting you can act on.
Calls, forms, quotes, bookings and completed work. Cost per qualified lead and cost per new customer when the data is reliable, and a plain explanation when it isn't.
Start with a foundation review.
We look at what you already have, find the weak links, and give you a phased plan built around your budget, capacity and the jobs you want more of.
- What we review
- Your website and how it works on a phone
- Your Google Business Profile and local listings
- Local competitors for your priority services
- How enquiries are answered, quoted, booked and followed up
- Current marketing activity and what it costs you